Run your own PPC with a senior strategist in your corner.
Keep control of your Google Ads account. Each engagement starts with an AI-assisted, strategist-reviewed audit, followed by a focused working session on what to change, why it matters, and what to do next.
One-time PPC audit + strategy package: $595.
A clearer way to run your own PPC
You keep control of the account and make the changes. Arrow gives you the account analysis, senior judgment, and priorities to make better decisions faster.
Step 1 · Audit
Your account is reviewed across structure, settings, search terms, budgets, ads, conversion tracking, and wasted spend. AI-assisted analysis helps surface patterns; senior review determines what actually matters.
Step 2 · Coach
We meet for a focused working session to walk through the findings, make the important decisions, and explain what to change and why.
Step 3 · Improve
You leave with a prioritized action plan and execute the changes in your own account—with a clearer understanding of what to watch next.
Choose the right starting point
Start with a one-time PPC audit and strategy package for $595, or book a focused 60-minute strategy session for $250.
Built for owners and in-house marketers
This is hands-on guidance for people who want to operate their own campaigns—not outsourced account management. Ongoing monthly coaching may be available after the initial engagement.
Make better PPC decisions with less guesswork.
Understand what is helping, what is wasting money, and which changes deserve your attention first.
Find the waste
Identify wasted spend, weak settings, and structural problems that are making the account harder to manage.
See the opportunities in priority order instead of reacting to every recommendation Google puts in front of you.
Make stronger decisions
Use senior PPC judgment to decide what to change now, what to test, and what to leave alone.
Build account confidence
Understand why the account behaves the way it does so you can manage it more confidently after the session.
Know what comes next
Leave with a practical, prioritized action list you can execute inside your own account.
Senior PPC judgment without giving up control
Arrow PPC helps business owners and in-house marketers run stronger Google Ads accounts themselves. You keep ownership, access, and execution control; Arrow provides the audit, outside perspective, and strategic coaching behind your next moves.
FAQ
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Who is PPC coaching for?
PPC coaching is built for business owners and in-house marketers who actively manage Google Ads and want experienced guidance without handing the account to an agency.
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Is there a minimum ad spend?
No. Coaching does not require a minimum media budget. The best fit is an active account with enough history to review and someone on your team ready to make the recommended changes.
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Which platforms can we review?
The primary focus is Google Ads, including Search, Shopping, Performance Max, Display, and YouTube. Microsoft Ads and conversion tracking can also be reviewed when relevant. This is coaching and audit support—not ongoing campaign management or paid-social execution.
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What does the $595 PPC audit include?
The one-time package includes an AI-assisted, strategist-reviewed account audit, a focused working session, and a prioritized action plan explaining what to change and why.
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Can I book only one strategy session?
Yes. A focused 60-minute PPC strategy session is $250 and works well when you have specific questions, a decision to make, or a smaller set of account issues to review.
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Who makes the changes in my account?
You do. Your account remains fully under your ownership and control. Arrow identifies the priorities, explains the reasoning, and coaches you through the decisions; you or your team execute the changes.
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Is ongoing coaching available?
Potentially. After the initial audit or strategy session, clients who would benefit from continued support may be invited to schedule a one-hour coaching session each month. It is not required, and it is not outsourced account management.
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How do I get started?
Choose the $595 PPC audit when you want a comprehensive account review and action plan, or book a $250 strategy session when you have focused questions. Payment and scheduling details will be provided on the booking page.
